of Bayer merchandising on chemists’ shelves
Bayer France is a subsidiary of Bayer AG, a chemical and pharmaceutical industry leader. Founded in Germany in 1863, Bayer AG reports annual revenue of €31 billion and has more than 115,000 employees around the globe. Bayer France operates in a unique business environment. France’s state-funded health insurance scheme is withdrawing the reimbursement of increasing numbers of drugs, placing increasing pressure on chemists to sell more over-the-counter products to keep their businesses growing. Chemists have long taken a ‘do-it-yourself’ approach to merchandising over-the-counter products, a task that has now become crucial to their businesses. Bayer France is helping chemists design their points of sale and merchandise their products more effectively to boost sales.
Visiativ recommended that Bayer roll out 3DS Perfect Shelf to generate 3D renderings of merchandising solutions. The tool not only helps chemists make the right decisions about designing their sales floors, it also enables Bayer to make recommendations tailored to each point of sale that include the entire Bayer France product range.
With 3DS Perfect Shelf and the support of Visiativ’s people, Bayer is helping chemists effectively merchandise their products. The solution saves both time and money!