for store merchandising with planograms
Founded in 1969 as Ex Offices, the supermarket chain now known as Intermarché is today a subsidiary of Les Mousquetaires. The company counts more than 2,000 points of sale in France and hundreds more in other European countries. Intermarché reports annual revenue of more than €40 billion.
Intermarché wanted to create and distribute planograms to its stores more rapidly. Visiativ’s 3DS Perfect Shelf solution was the ideal way for Intermarché to rapidly explore and test different merchandising plans in a virtual environment before selecting the most suitable plan for each local store’s unique situation.
Intermarché operates in a very competitive market. Therefore, it was important for the company to be able to adjust its product selection to local markets to respond to consumers’ needs. 3DS Perfect Shelf has resulted in faster decision making based on more comprehensive planograms. The time saved and the increase in productivity have had a tangible impact on business. Stores that follow the merchandising recommendations have seen their sales revenue increase by 3% to 5% for the products within the scope of the plans.