The Teddy Smith label was created in 1989 by Philippe Bouloux. The brand designs, manufactures and sells jeans, clothing and accessories and the company’s culture is driven by the consumer, quality and innovation. Teddy Smith products are sold internationally in Teddy Smith boutiques, department stores and selected multi-brand retailers. The company reports sales revenue of €85 million per year.
Teddy Smith chose the Moovapps BtoB Commerce platform to facilitate multichannel communications with its network of wholesalers. The brand also created a BtoB ecommerce site to facilitate restocking orders. The solution is integrated with the Yourcegid Retail management system. Buyers can now find all of the information and services they need to manage their local retail sales in one place. They can also view a showroom displaying all of the products for which they have sales contracts, check inventory, enter orders and access the brand’s marketing and merchandising information.
The new BtoB ecommerce site is a one-stop-shop for Teddy Smith resellers that is always open and constantly updated. It has also helped make Teddy Smith sales reps more efficient and boosted sales. Sales reps can now rest assured that all in-stock orders will be fulfilled with predictable delivery dates.